Mercedes-Benz had some very lofty hopes for the Maybach , the super-luxury car it hoped would compete with Rolls Royce and Bentley.
But its failure has been a very costly mistake - to the tune of almost half a million dollars per car. That's roughly how much the British magazine Car estimates Mercedes has lost on every Maybach it sold.
Maybach pronounced MY-bock marked a revival of a brand that first came to life in The modern version debuted seven years ago and Mercedes thus far has sold about 3, of the luxury cars worldwide. This is the final year for the luxury car , which Mercedes announced in November it planned to discontinue. Instead, it will focus on the S-Class as its premium luxury models. Says Car, "Was it the name, the product, the positioning, the price?
Short answer: all of the above. Instead, Maybach is likely to live on only in the hands of its very few owners, and in this scene from Sex and the City 2, where Carrie Bradshaw and her friends are each given their own Maybach to drive around Abu Dhabi. E: mamayn aol. Share to facebook Share to twitter Share to linkedin Mercedes-Benz had some very lofty hopes for the Maybach , the super-luxury car it hoped would compete with Rolls Royce and Bentley. Maybach 62 Photo credit: andyrusch.
Micheline Maynard. Read More.
